Master In Events Organization, Protocol And Business Tourism (Mice) Online

Masters y Formación de OSTELEA-URJC

Master  In Events Organization, Protocol And Business Tourism (Mice) Online

  • Tipo de Master:Master
  • Modalidad:Online
  • Fecha inicio: 01/10/2018
  • Fecha fin:Online
  • Precio: 6700 €


Módulo 1 : Introductory Module
Challenges in Event organization: 2 ECTS

Módulo 2 : Structure and Finance of the Tourism sector
Strategic framework of the company and Business Tourism: 3 ECTS
Finance and strategic management, accounting and budget management of an event: 3 ECTS

Módulo 3 : Talent Management and Innovation
Intellectual capital and talent management, innovation and the entrepreneurial mindset. Creativity: 4 ECTS
Branding workshop: 2 ECTS

Módulo 4 : Event Management
Global conceptualization of events: 5 ECTS
Event Management and Production: 5 ECTS
Themed events: Music-Gastronomy-Sports. Personal Events (Wedding and other family events). Congresses and Symposiums: 10 ECTS

Módulo 5 : Protocol
Tutorising professional training: 5 ECTS

Módulo 6 : Marketing
International marketing and experience management for events and business Tourism companies: 5 ECTS
Communications and PR as an event brand: 4 ECTS

Módulo 7 : Master's Thesis
Master's thesis: 12 ECTS



Máster In Events Organization, Protocol And Business Tourism (Mice)

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