Master In International Business & Trade Management - English Online

Masters y Formación de OBS Business School

  • Tipo de Master:Master
  • Modalidad:Online
  • Fecha inicio: 01/05/2018
  • Fecha fin:Online
  • Precio: 6500 €

Syllabus of the Master in International Business
International Business Management

International Integration and Economic Environment

International integration
Regional economic integration processes
Macroeconomic indicators
Regulatory environment
Environmental factors

International Business Management and Innovation

Principles of the strategy
Strategic innovative management
Internal and external analysis
Functional, competitive and corporate strategies
International strategies
Organisational structure

Global Marketing

Internationalisation of the company
Making decisions when entering international markets
Entry strategies for international markets
Global marketing programme
Implementation and coordination of the global marketing plan

International Financial Management

Introduction to the international financial system
Currency markets
Country risk
Access to financing in international markets

Cross-Cultural Management

The cultural dimension of international management
Management of cultural diversity
Intercultural communication
Leadership in the global context
Ethical dilemmas in global management

International Trade Management

Global E-Business Strategies

The internet in businesses and the new consumer
Business models
E-business considerations
Technical aspects e-businesses
Business strategy

Global Entrepreneurship

Trends and opportunities in the global environment (Europe, Asia, Latin America, Africa, etc.)
Management of business innovation and information systems
Business angels and venture capital companies
Social entrepreneurship

International Trade Management

International recruitment
International transport
International shipping insurance for goods
Main international trade documents

Global Supply Chain Management

Stock management, planning systems and operation control
Supply chain management
The integration of purchases – production – distribution
Competition between networks and the integration of operations

International Trade Negotiations

Negotiation in the commercial sphere
Preparing to negotiate
The sales negotiation process and techniques
Negotiation at international level
International Business Simulation


Trading with

The Trading with workshops cover specific aspects of how to do business and providing services in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions. Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc. The workshops will be conducted in Spanish or English.


Master In International Business & Trade Management - English

TUS DATOS: Los datos que aparecen con el símbolo * son requeridos


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