Descripción general The current professional must be prepared to face a business world increasingly globalized, so at ESIC, we have developed a leading international MBA, taught entirely in English, which aims to provide an overview and International market.
The program includes an exclusive residential area in China to apply the knowledge acquired during the course.
The aim of the Master in Business Administration course is to prepare students to undertake responsibilities in general management with ethical principles and effective and efficient business criteria.
The main concern of an MBA programme is to ensure that what students learn is what companies need to know.
The MBA answers the question, “What do companies need their executives to know in order to carry out top management tasks?”.
This is the starting point for the preparation of effective business professionals.
The sequence of events can be compared to a production process: the raw materials are the people who decide to enrol for the course, the production process is the MBA programme itself and the companies they will work for are the customers who must ‘acquire’ the ‘finished product’:
A qualified professional ready to take on management responsibilities.
Perfil del alumno We seek proactive people willing to develop a professional management career.
Candidates must have completed higher education studies, be in possession of a satisfactory academic record and fluent English. Professional experience and knowledge of languages, as well as any other merit either of a professional or personal nature, will be valued by the Admissions Board.
Metodología All the subjects in this Programme include the necessary theoretical and practical contents required to enable students to carry out appropriate management tasks.
One of the most characteristic methodological approaches used by ESIC is the reduced number of students in each class that facilitates the debate an analysis of the above mentioned contents with faculty during normal class work.
Moreover, the Programme also includes practical case studies and exercises in order to develop the students’ analytical skills and an exclusive residential area in China.
They will have to provide solutions by means of putting into practice the knowledge acquired during the programme.
Our faculty is made up by professors with a wide business experience in some of the most important national and international corporations.
Students decision-taking skills are also strengthened through our business simulator which uses the latest computer technology to emulate real business situations.
We truly believe this is the best way to give the students the opportunity to experience the day-to-day activities and responsibilities of a business professional.
Our teaching methodology encourages collaboration among team members to enable them to develop projects and solve case studies.
Programa PHASE I The programme begins with a brainstorming of the knowledge all the participants should have. It begins with the basic macroeconomic concepts which will put them in the current economic scenario. It continues with the strategic management approaches which will allow them to develop the ability to analyse and understand the key factors of business management. It then ends by teaching them the basic concepts of accounting, and learning the most usual quantitative methods, facilitating a level of comprehension which lays the foundations to easily follow the exercises and case studies given throughout the course. Understanding these factors is going to depend, among other aspects, on the reading and interpretation of accounting and statistical information that appears in most of this type of exercise.
Business Basics 01. Economic structure 02. Business project 03. Strategic planning and management 04. Analysis of the competitive environment 05. Economic policy of the company 06. Quantitative Methods 07. Financial Accounting 08. Cost accounting and management 09. Financial management 10. Financial simulation
PHASE II This phase is divided into two parts: the first is called “BASIC PROCESSES” and the second “OWN PROCESSES IN INTERNATIONAL ENVIRONMENTS”. The mission of both parts is to look in-depth at basic resources of the company, divided into the different management areas which make up the organisational structure, the relationship which exists between them, and their coordination in order to reach a sustained competitive advantage which will allow organisations a long-term existence. At the end of this phase, the participant will carry out a strategic approach and will acquire the language and knowledge essential for understanding the specialists of each area and coordinate their activity, with a view to reaching strategic objectives, whether these be on a local, regional, national or international scale.
FINANCIAL AREA 01. Economic-financial analysis 02. Financial Calculation 03. Managing current assets 04. Investments 05. Management control 06. Financial strategy 07. Fiscal management 08. Economic-financial simulation AREA OF OPERATIONS AND INNOVATION 01. Organisational Structure 02. Process of industrial production and services 03. Design and engineering of a product 04. Production systems 05. Stock management 06. Supplies and purchasing management 07. Logistics of a finished product AREA OF MARKETING AND SALES 01. Basics of marketing and field of application 02. Commercial research 03. Segmentation and Positioning 04. Marketing Plan 05. Organisation of sales networks 06. Sales team management 07. Marketing in Internet and electronic commerce 08. Product, price and distribution policies 09. Publicity, Promotion and Public Relations 10. Merchandising AREA OF HUMAN RESOURCES 01. Human Resource Policies 02. Strategic planning of human resources 03. Skills management 04. Description and evaluation of posts 05. Recruitment, selection and integration 06. Professional skill development 07. Salary structure 08. Hiring policies and social labour relations 09. Business culture 10. Climate 11. Organisational change 12. e-management Conversion AREA OF INFORMATION SYSTEMS 01. Strategic approach of Information Systems: the role of technology in the company 02. ERP systems ( Enterprise Resources Planning) and DSS (Decision Support System) 03. The CRM (Customer Relation Management) 04. Business Intelligence: Datawarehouse and DataMining 05. Strategy and Decision: Balanced Scorecard AREA OF INTERNATIONAL FINANCE 01. The reasons behind international trade 02. Balance of payments and adjustment mechanisms 03. Change control 04. Foreign Exchange Market 05. The exchange rate market 06. Exchange risk and hedging techniques 07. Financial simulation of exchange risks 08. International management of the treasury 09. Selection of foreign investments 10. International Finance 11. Organisational change 12. e-management Conversion
PHASE III This phase is totally focused on the personal development of the person and their behaviour as a manager. It allows them to analyse their own attitudes and evaluate their communication ability with the rest. They will also exercise the development of essential skills, not only as a manager of people, but also as manager of situations and their control.
AREA OF INTERNATIONAL TRADE 01. International markets 02. European Union Market 03. International Marketing 04. Foreign Trade in the European Union 05. International hiring 06. International methods of payment and collection 07. Export consortiums 08. Official credit in exports 09. Credit insurance in exports 10. International distribution 11. International transport 01. Interpersonal communication 02. Training of groups and dealing with conflicts 03. Creativity techniques 04. Time management 05. Oral expression 06. Chairing meetings
PHASE IV We discover and put into practice the management skills necessary for identifying aims, designing paths which lead to them, setting objectives, knowing, understanding and interpreting information for carrying out adequate analysis, and coexisting with highly qualified teams of professionals in their respective specialities.
01. The management function: leadership, motivation and management styles 02. Determining and controlling objectives 03. Analysis of problems and decision taking 04. The human factor in the company and emotional capital
PHASE V will apply the knowledge acquired throughout the programme in the creation of a real business project. A business plan will be structured and a project will be carried out which will turn the participant into an entrepreneur with initiative and the ability to act.
01. Creation of companies 02. Legal status of the company 03. Project management 04. Business ethics