Master International Mba Full Time (Madrid) en Madrid

Masters y Formación de EAE - Escuela de Administración de Empresas

Master International Mba Full Time (Madrid) en Madrid

  • Dirección:Madrid (Madrid)
  • Tipo de Master:Especialización
  • Modalidad:Presencial
  • Fecha inicio: Matrícula Abierta
  • Fecha fin:Matrícula Abierta
  • Precio: 25900 €
  • Lugar: (Madrid)

Analysis of the economic environment

In this module we will deepen into the behaviour of micro and macro-economic variables, and their effects on business decision making. We will see which economic forces govern the company’s activities and determine its functioning, and finally, we will analyse the factors that determine the current global economic situation.

Company organisation
Participants will deepen in the analysis of the company organisation and how its structure must comply with the global strategy, its human resources, the organisational culture and the management processes. We will try to explain which is the best organisation for periods of expansion and recession.

Quantitative management techniques
In this module we will study the tools that are essential for financial information management, paying special attention to the techniques, tools and assessment criteria of financial and statistical calculation.

General and financial accounting
The aim of this module is to provide participants the knowledge necessary to know how to operate the company’s accounting data, to get to know the meaning of a balance sheet, to understand the income statement and to analyse the functioning of the company’s accounting system and the tax implications that result from its activities.

Marketing: concepts and policies
The participant will learn to define the marketing policy that is most in line with the current strategy of the company. To do this we will take Product, Price, Communication and Distribution into account and decide what is most suitable and complies best with the objectives of the company and satisfies the needs of the market.

International legal framework
We will analyse the implications of national and international legal framework, and we will focus on aspects like mergers, takeovers, opening of commercial offices and the legal risks of international transactions.

Strategic Management

We will look at the basic concepts of a business strategy and the different methods of strategic analysis, by analysing the keys to planning, clarification of objectives and the necessary monitoring mechanisms.

International project management
We will focus on the skills and tools necessary for managing and leading a business project: understanding the environment, making decisions in adverse economic climates, tools and skills to meet deadlines, implementation of appropriate monitoring methods or how to carry out a proper budget for the project.

Supply Chain Management
We will analyse the current positioning of the logistics with global markets, with emphasis on the latest developments in distribution, consumer and supplier networks, as well as new ways of managing network and chain relationships.

Analysis of financial statements
We will learn how to evaluate the economic and financial situation of the company, looking at how to obtain the liquidity statement, what type of debt the company has, what profitability it is generating and how the income and expenses are structured.

Cost analysis and Management Control
In this module we will focus on the role of the Comtroller, look at how to analyse the current cost models, their correct implementation in the company and how to deal with the different cost centres.

Cash and Credit Management
We will analyse the problems that can arise from business credit, especially focusing on the tools that enable us to know the debts of our clients and the risks that they pose.

Commercial Management
We will analyse the tasks carried out by Commercial Management, taking into account the different ways of organising the sales network, how to organise a sales team, work plan of the sales agents and other aspects such as recruitment, motivation and payment and incentives.

Human capital management
We will look at the main aspects to improve the human capital of the organisation and to be able to retain talent within the company: staff motivation, how to carry out correct personnel recruitment, how to organise employee training or how to correctly define roles.

Investment and financing decisions

We will analyse the main parameters that define investment, the principal techniques and methods to assess viability, what are the financing sources of the company and how to select the most suitable for each situation.

Development of competences
In this module participants will learn how to develop the main personal skills and competences of leaders and executives: personal communication, team management, motivation, ethical managerial behaviour, decision making or negotiation.

Financial planning and budget control
We will focus on functions such as analysis of interrelation among the various options for investment and financing, scenario planning based on decisions made, choosing between financing options or comparing the results and the established objectives in the plan.

Business ethics. Social Corporative Responsibility
Companies play an increasingly active role in the societies where they operate, mainly by means of generating employment and richness in the communities of their surroundings. In this module we will analyse the keys to a good SCR policy, which constitutes not only an ethical condition but a must for the long term success of a company. 


International Mba Full Time (Madrid)

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