The course in Advertising covers the concepts of advertising through readings, projects, examples and real advertising campaigns used in any type of communication and marketing mediums and materials. The course is an introduction to both the theory and practice of advertising and provides diverse and important perceptions in relation to who and how it is designed, as well as the questions to be resolved in relation to the market, consumer and social trends.

In addition, the student is familiarized with concepts such as the consumer audience or account planning, and will become familiar with research processes and strategies. This course also points out the alternative communication mediums, animation and interactive television.

Throughout the duration of the course the students share professional experiences with their professors, who are all actively working in their fields. This contact helps the student gain a strong transversal project culture, covering both theoretical and specific technical aspects. The course culminates with the final thesis project, where the students come up with concrete solutions presented by real companies.