Objectives
The students, during the program will develop:
High organizational skills, strategic and directive abilities.
Adaptability to changing environment and technological innovations.
Ability to create strategic and operational plans with the top executive levels.
Team working.
Ability to perform critical analysis and solving abstract situations.
Efficiency in fast identifying, analyzing problems and reaching the best solution, covering all possible variables.
Open mind to social, economical and cultural changes.
To accept and administrate responsibilities.
Also, the student will develop a high enrichment in the personal, cultural and professional areas while performing daily activities, transforming the lost of learning in benefit of the enterprise productivity, both for the enterprise and organizations.
Through the teaching, all performed by high qualified business experts, we get to prepare the student with the tools and necessary knowledge to take decisions in the enterprise, organization, business environment, while analyzing: markets globalization, operations quality systems, projects budget organization, sociological variables, strategic planning and productivity analysis, as well as the ethical principles that should be supported in any enterprise by its directors.
Applied Methodology
Case Method and simulation
Case Method and simulation, combining theory with the analysis and discussion of the business practical cases (practical cases of ESERP Business School, IESE Business School, Queen’s University, IMD International, Harvard Business School and some others).
Renaissance Balanced Scorecard
Tool homologated by the creators of the Balance Scorecard Methodology, David Norton and Robert Kaplan from the Harvard Business School to be applied on:
Costs obtained by activities
Activities process optimization
Finance Strategic Operations
Marketing Operations
Intelligent Technology
It is used as well the Intelligent Technology, to solve in the most efficient way all the business situations and activities.
The master is developed in sessions taught by faculty members, professionals and business executives from the different areas of specialization. It is completely necessary that, in order to obtain the Master certification, the
students should attend an 80% of all the classes; to succeed the final Master project, and all the evaluations and exams that will take place through the courses.
The 1,500 hours will be distributed within the classes and the additional projects managed part time by our staff as well as the team work, individual preparation and the creation of the final project.
Teaching Staff
ESERP has a teaching staff that is distinguished by their professional experience tested in the several areas that are imparted. This allows the teachers to expose their subjects with full knowledge of the facts, in a real and operational approach. Likewise, teaching staff members are used to imparting sessions, using the most modern pedagogical methods, and they fill high positions in management for the most important national and foreign companies.
Teaching staff members reconcile their teaching role with their business activity, through applied research, publication of books, articles, practical cases and technical notes.
Teaching Staff
ESERP has a teaching staff that is distinguished by their professional experience tested in the several areas that are imparted. This allows the teachers to expose their subjects with full knowledge of the facts, in a real and operational approach. Likewise, teaching staff members are used to imparting sessions, using the most modern pedagogical methods, and they fill high positions in management for the most important national and foreign companies.
Teaching staff members reconcile their teaching role with their business activity, through applied research, publication of books, articles, practical cases and technical notes.
Teaching Staff Profile
High degree of specialization.
Masters, Doctors and Grade University degrees.
Experience in teaching and managerial training.
Teaching subjects in which they are developing their professional Activity.
Reconcile the theory and practise with the business reality.
Guest Faculty Members
Together with the teaching staff, there are other highly recognised Honorary and Guest Faculty Members; as well as teachers of academic international institutions which ESERP has established collaboration agreements with.
Program Structure
The Marketing Management in the company: organization.
Product Manager: policies design and implementation and Marketing Plan.
Products Strategy and Brand Positioning: globalization and decision making. Competitive Analysis.
Sales Forecasts: -Forenet- (System Specialized in Business Forecasts) Evaluation of the Innovative Products demand. Market Research.
Product quality, logistics and distribution.
Trade Fairs, Conventions and Congresses.
Customer Marketing: techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
Marketing in Industrial Companies and Service Companies.
Optimization of product margins. Price Policy.
Determining Global Commercial Budgets. Profits Maximization.
Strategic External Analysis: new markets, control of new distribution channels.
Analysis of the Consumer’s Behaviour.
Technological Innovation applied to Marketing.
Branding: managing the brand value. Strategy of brand portfolio.
Markets internationalization and globalization.
Social Responsibility Marketing: strategies.
Balance Scorecard: strategies design for the business management.
Business Game: managerial and executive business simulation.
Final Project: Strategic Business Plan.
(*) Contents, order dates and materials might vary depending on academic schedule changes.
