“Coolhunting”, a term defined in the 90’s as those that perform trend research. It is normally used in the industries related to design, fashion, technology, gastronomy, etc.

The results of these trend searches are transformed into a vital tool used by the companies that are always at the cutting edge in their market and ahead of their competition.

The course attempts to give its participants the coolhunting knowledge and tools associated with the design and production of the most avant-guard products on the market. Throughout the course the students will study both the origins of coolhunting and its theoretical routes. The participants will continuously practice coolhunting by converting into observers and investigators of upcoming trends.